Pages Menu
Categories Menu

Posted in Household

Brita vs. Zero Water

Brita vs. Zero Water

At a Glance

ZeroWater’s five-stage filtration system effectively removes harmful substances from water, but fans of mineral flavors may find the taste a bit bland compared to Brita filters.

Water filters are intended to eliminate dangerous particles that could spoil the taste of water, as well as endanger health. Although there are many filters on the market, two of the top contenders are the Brita and ZeroWater filters. With replacement filters widely available for both, and good reviews on either side, choosing one may be difficult. Both filters are meant to eliminate traces of chlorine and remove dangerous heavy metals like lead and mercury. With these trace impurities present; a water filter can be considered a health investment for you and your family. With filter competition fierce, both companies have come out with the big guns to give the consumer a better quality filtered water. We hope this review of Brita vs. ZeroWater will make your buying decision an easier one.

Filtration Quality

Clean purified water is of main importance when choosing a water filter for your home. The science of both are different, but the objective is the same. The Brita uses carbon and an ion resin filter which removes impurities such as chlorine, cadmium, copper, zinc, lead, and mercury. ZeroWater takes a slightly different approach to water filtration, using a five step filtration system that relies on stages with different features. The first step of filtration involves activated carbon, which removes chlorine. The next step is an ion exchange stage, which removes all dissolved harmful metals such as Zinc and Aluminum. The last three stages are to further remove impurities. Both filters carry out similar operations, but in slightly different ways in order to provide fresh clean water.


The Brita’s sponge-like filtering system is efficient in eliminating the taste and smell of chlorine. The same job is carried out by ZeroWater’s activated carbon, which adds to chlorine’s electrons, effectively neutralizing it. Although both provide clean water, the taste of the two remain subtly distinct. ZeroWater provides a unique taste that feels almost completely pure, as if you were to taste Pure H2O. You may even taste the plastic if you don’t clean the pitcher thoroughly. Many people like this pure taste, while many will prefer the more mineral taste that the Brita filter provides — similar to bottled water. A decision based on taste will come down to personal opinion.


Both the Brita and ZeroWater filters are slim, aesthetically pleasing, and ergonomically formed. The filters will easily fit inside the slimmest of spots within the refrigerator; even the refrigerator door. Brita also makes more compact filter, known as the “Brita Slim Pitcher”, which serves five 8oz. glasses of water. Where ZeroWater lacks a slim model to compete, they have the “ZeroWater ZD-023 Water Dispenser”, which serves twenty-three 8oz glasses of water from the refrigerator or countertop. Both provide an easy dispensing mouth that opens each time the user pours water. The Brita feels slightly more ergonomic, easily fitting in the hands, while the Zero water appears more refined.

Filter Longevity

Many factors affect how long your filter will last. The main factors are how often you use it, and how dirty your water is. With that said, both manufacturers claim the filters will filter effectively up to 40 gallons, which translates to a 3-5 month lifespan. With cost of replacement filters, and lifespan about equal, longevity shouldn’t be a factor in a decision between Brita or ZeroWater.